In this Talk, Laura Zabel (Executive Director, Springboard for the Arts) shares practical examples of how to create reciprocal, authentic systems to tap into the resource of artists in your community. Now, more than ever, we need to be able to access and depend on the power for positive change that artists bring to their communities. We can’t leave the creative capacity of our communities to chance or haphazard coincidence. We need systems and infrastructure that allow the creative process to happen, that support and nurture our artists and that demand from them their engagement and commitment. Let’s change the system for artists and their communities — let’s create new economic models and change the way our culture values art and creativity.