HowlRound – Challenge Semi-Finalist

This visualization represents an aggregation of stakeholders who contributed data about this play. New Play Map enables isolated, disparate communities to pool their info resources and then amplifies their efforts for the wealth of the entire field.

Our adaptive challenge

Because the not-for-profit arts sector has institutionalized “sweat equity” and there are large disparities in how resources are distributed, and because dependence on ever-dwindling philanthropic funding is unsustainable, HowlRound will endeavor to overhaul how resources are defined, identified, developed, and leveraged in order to increase our sector’s ability to make work and support the creative lives of artists in a dignified and equitable way. We will do this through stewarding CULTURE COIN, a peer-to-peer digital currency backed by a peer-to-peer sharing economy that matches artists’ needs to the community’s available and latent abundant resources.

Why it is important that our organization address this challenge, and why now?

With CULTURE COIN, we aim to put the “equity” back into “sweat equity.” Who does the current arts economy serve? If the answer is: “just a few,” why don’t we, as culture workers, collaborate to create an economy that works for the most amount of people possible? HowlRound’s learning and experience in commons-based, peer-production initiatives and technology projects such as Journalism, TV, and Mapping (that engage thousands of participants per month) has set the stage for us to steward CULTURE COIN’s co-creation. CULTURE COIN is HowlRound’s next intervention to enable artists, institutions, and their communities to tap into their greatest inexhaustible resource: each other.

What are the foundational assumptions that have reliably predicted success in the past that we are now questioning?

It has been our field’s assumption, based on five decades of the “successful” not-for-profit theater model, that sweat equity is an economic necessity for artists and for our current model to work. The assumption is that we must continue to propagate the system of uncompensated sweat equity in order to produce the cultural sector.

It has also been our field’s assumption that through capturing philanthropic resources, we will continue to generate sustainable, long-term revenue that will positively impact the vitality of our arts sector. Our model is based on the faulty assumption that philanthropic funding is on an unlimited growth trajectory.

What is the evidence that is causing us to question our assumptions?

As the TDF study “Outrageous Fortune” reveals, artists’ economic lives and careers are extremely precarious compared to full-time staff at arts institutions. This is an ethical issue about systemic resource inequity. At the same time, efforts toward integrating artists into organizations (such as Mellon Foundation’s playwright residencies, which we are documenting) are opening up our field’s mind to radically new strategies.

The philanthropic arts funding pool mirrors the economic trends at large. As such, the availability of funding has been extremely volatile in recent years. As a sector, we must act now to develop alternative models of sustainability and reduce our total dependence on these financial forces.

What are the bold new directions we are imagining for our organization?

We will steward the co-creation of CULTURE COIN—a digital currency and resource sharing economy for all artists. It will be commons-based, peer-to-peer governed, and transnational. Aspects to be co-designed by a global arts community include:

  • PAYMENT: A culture worker makes a piece of art or produces something for our civilization’s benefit and gets paid in CULTURE COINS in addition to or instead of a central bank currency.
  • EXCHANGE: The currency’s value is backed by the CULTURE COIN community’s pooled resources. These resources are intellectual (skill sharing) and material (space, gear, lodging, food).
  • RESOURCE MAPPING: Every organization, artist, and culture worker will have some resource to contribute and exchange in this parallel economy.

Our vision of success

Our vision of success is to help create and steward a community of theater-makers and cultural producers who embody the ethos, who benefit from, and who contribute to the cultural commons as a regular practice. We will be successful if current and future cultural resources are realigned and re-imagined to be accessible to and benefit the most people possible. We will be successful if the arts/theater becomes more integrated into civic life and civic discourse.

This open-access, peer-produced, community-sourced Arts Journalism initiative enables isolated, disparate communities and individuals to pool their knowledge and experience and then amplifies their efforts for the wealth of the entire field.

HowlRound is committed to enabling commons-based culture and practices for theater and arts, globally. We develop online knowledge platforms and in-person gatherings that promote peer-to-peer participation, organizational collaboration, field-wide research, and new teaching practices.

  • Kate eifrig

    there is no more deserving artist in the country than Polly Carl. She IS howlround and howlround is the blood that keeps the body of theater going in the U.S.
    Please recognize her experience and this organization’s efforts to raise awareness of the value of performance for all.
    kate eifrig

  • People have been asking me “What would we be making if we made the Culture Coin? What would it do?” It’s a big and challenging idea, and no less challenging to communicate it clearly. Try this:

    Imagine we made a sort of “carbon offset” program where hoarded cultural resources came back into commons.
    Imagine we made a currency that valued the “sweat equity” portion of your un/underpaid cultural work.
    Imagine that u could use that currency to purchase un/underutilized cultural resources: space, expertise, time.
    Imagine that every dollar locked away in endowments, for example, could be offset by the org thru time, space, xpertise, housing, marketing space and that could be bought by artists/orgs with currency other than cash.
    Imagine a currency, in short, that returned the stored value of cultural resources to the common wealth.
    I think that is what we win. Or, we at least win the opportunity to try. Culture Coin:

  • I am happy to endorse Howlround. It is an extraordinarily readable source of informtion that is vital for our field. I am grateful for Polly Carl’s leadership and for Howlround

  • Lisa Mattei-McDonald

    I fully support your work and effort and really love what this organization is doing for the theatrical arts. Thank you!

  • Steve Patterson

    You’re doing it right; keep doing it.

  • It is my pleasure to support and be an advocate for Howlround! Thank you for what you are doing for our theater community!

  • voting every day! thanks and keep it up

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