About

Anna Prushinskaya explores the possibilities of technology for the performing arts at UMS (University Musical Society) in Ann Arbor, Michigan. She first became interested in technology and the arts through the world of publishing, where she's still involved as Midwest editor at Joyland Magazine. Follow her on Twitter at @anyavp.

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Gamification in the Arts: Fad or Future?

Gamification is an increasingly popular engagement strategy. How can organizations use gaming to focus on audience members as players?

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How Might A Background in New Media Theory Benefit Today’s Arts Marketers?

Emerging technologies have become essential components of arts marketing strategies. Is it important for arts leaders to have a theoretical background in media criticism to fully understand the implications of these technologies?

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Tailoring Online Media Platforms for Community Engagement

It’s easy to make assumptions about the limitations of new media platforms. But how can we turn our biases into benefits by addressing them head on?