How to Shape a Transmedia Campaign for Your Organization
Telling a story about your organization often seems complex and difficult. This activity can help you craft a unified message across platforms.
Posts Tagged: Social Media
Why Don’t We Give Ourselves Permission to Disconnect?
Overworked arts administrators tend to run on autopilot. How can disconnecting momentarily help us refresh our energy and refocus our work?
How Might A Background in New Media Theory Benefit Today’s Arts Marketers?
Emerging technologies have become essential components of arts marketing strategies. Is it important for arts leaders to have a theoretical background in media criticism to fully understand the implications of these technologies?
Tailoring Online Media Platforms for Community Engagement
It’s easy to make assumptions about the limitations of new media platforms. But how can we turn our biases into benefits by addressing them head on?
What’s the Value of Transmedia Storytelling for Organizations?
Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows explores some of the implications for arts organizations.
Fill-in-the-Blank Tweets: What’s In an Analogy?
Over the past several weeks, we’ve been looking for new ways to kick off dialogue around organizational innovation on our other platforms.
How Can Tweet Seats Provide New Opportunities for Audience Engagement?
In this project update from the University Musical Society (UMS)’s Lobby Project, Anna Prushinskaya shares outcomes from a recently launched program that enables participants to use technology during performances to connect among and beyond the theater space.
Submission of Excellence: HowlRound
#NEWPLAY TV, a free livestreaming channel to aggregate and amplify the new works theater sector’s local efforts onto a national and global platform.