AvatarPatrick Leonard is the Communications Director at the Portland Institute of Contemporary Art. He crafts and executes PICA’s communications strategy, continually seeking new ways to engage audiences and build context around contemporary art. In addition to marketing and public relations, he is responsible for PICA's website content and spearheaded the creation of PICA's first mobile presence in 2010, and a complete redesign of pica.org in 2013. With PICA’s move to a new facility in 2012, Patrick established the West End Portland neighborhood co-op—a consortium of independent retailers, restaurants, and nonprofits in downtown Portland, Oregon (wepdx.com).